It all began in 1994, in the Port-Bouët Derrière Wharf neighborhood, when Mr. Agbéré El Memen, driven by a passion for beauty and service, opened a shop called “El Paradis du Cosmétique.”
Thanks to his deep understanding of customer expectations, the impeccable quality of the products offered, and his natural business acumen, the shop quickly became a reference in the area, establishing itself as the top cosmetics seller in South Abidjan.
Building on this success, on October 1st, 2007, he took a decisive step by officially founding the company El Paradis Cosmétique, which later became EL PARADIS COSMETIC SARL on January 18th, 2010.
Since then, the company has experienced remarkable growth: its initial capital of 1 million FCFA rose to 620 million FCFA in 2018, reaching 6,665,000,000 FCFA today. This spectacular progression reflects the company's ambition, resilience, and clear vision.