It all began in 1994, in the Port-Bouët Derrière Wharf district of Abidjan, when Mr. Agbéré El Memen, driven by a deep passion for beauty and service, opened a small shop called “El Paradis du Cosmétique.”
At first, it was simply a way to earn a little extra income — but soon, it became the start of a remarkable journey.
Thanks to his keen understanding of customer expectations, the uncompromising quality of the products he offered, and his natural sense of business, the shop quickly became a local reference, establishing itself as the leading cosmetics retailer in Abidjan South.
What began as a side activity soon became his main source of income.
Over the years, Mr. Agbéré identified a recurring issue in the market: the lack of product line complementarity. Existing cosmetics did not fully meet customers’ needs, and he often had to advise them on how to combine and apply different products safely.
To reduce incompatibility risks and ensure the quality of raw materials, he decided to work with specialized cosmetic chemists. Together, they addressed each challenge with scientific precision — and soon, word of mouth led to large-scale demand.
This marked the beginning of the production era for El Paradis.
On October 1st, 2007, he took a decisive step by officially founding El Paradis Cosmétique, which later became EL PARADIS COSMETIC SARL on January 18th, 2010.
Since then, the company has experienced remarkable growth.
The initial capital of 1 million FCFA was raised to 620 million FCFA in 2018, and today stands at 6,665,000,000 FCFA— a spectacular progression that reflects the company’s ambition, resilience, and clear vision for the future
Phone: +225 0769563620
Email: info@elparadiscosmetic.net