1994
The Beginnings
Opening of the first shop 'El Paradis du Cosmétique I' in Port-Bouët
EL Paradis Cosmetic (EPC) is an Ivorian industrial company specialized in the manufacturing and distribution of cosmetic products, born from a clear vision: to enhance beauty in general and African beauty in particular through safe, effective, and accessible care.
It all started in 1994, in the Port-Bouët district behind the wharf, where Mr. Agbéré El Memen decided to open his own shop called « El Paradis du Cosmétique I ». This store quickly became a reference in the sector thanks to his sense of service, understanding of customer needs, and the quality of the products offered.
He was recognized as the best cosmetics seller in South Abidjan.
From humble shop to industrial leader: the extraordinary journey of El Paradis Cosmetic
1994
The Beginnings
Opening of the first shop 'El Paradis du Cosmétique I' in Port-Bouët
2007
Official Creation
Founding of El Paradis Cosmétique as a company
2010
SARL Transformation
Transition to Limited Liability Company status
2018
Major Expansion
Capital raised to 620 million FCFA
2025
Regional Leader
Capital of 6.665 billion FCFA - Leading position in West Africa
Under the visionary leadership of Mr. Agbéré El Memen, El Paradis Cosmetic brings Ivorian excellence to the international stage.
Authentic ingredients for skin-respecting beauty
Intense hydration and deep nourishment
Natural glow and purifying properties
Natural protection and repair
Authentic African tradition
Respectful formulations
Respect and empowerment
Dermatological tests
Sustainable beauty
Discover our products in more than 500 retail locations across Côte d'Ivoire
Join our distribution network and grow your business with high-quality products.
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